"It's the same old tissue, honey, it doesn't make a difference, ok? It's still going to work the very same method", my exasperated other half hissed into my ear as I grabbed containers after containers of some 'designer' tissue. DESIGNER TISSUE! Hah, can you even hear me state that? I can't believe I actually composed 'designer tissue'. So, yes, for a graphic designer and author who knows all about the sort of effort one puts into packaging and branding items, I sure succumbed to it. All the hoopla. The shenanigans. The 'draw 'em in with excellent copy and fab color combination'. Hey, I am still a consumer, keep in mind that. I am entitled to fall for great packaging, I have a dominating right to be human.
But they are so pretty ... the packaging. I swear!
They have the 'nature enthusiast' product packaging, the 'fruity' packaging, the 'lady on the go' product packaging, and then they have the 'kids' product packaging. I got 4 of each design plans and made a run for the counter with them with my yelling kids and exasperated partner running after me in sluggish movement.
Well, in this case, I was running for checkout with boxes of tissue paper with expensive product packaging designs on them. I enjoyed the packaging designs so much, after utilizing up all the tissues in the boxes, I would cut out the styles and position it into my 'must keep for recommendation' clear folder. I do not keep a lot of stuff in there because I am quite selective about the styles that I like, but these product packaging styles made the cut.
You see, this is the kind of thing that happens when you put some effort into making your product packaging design. Yeah, we all have this in the back of our heads ... "Hey, it's PACKAGING! It's what's INSIDE that count. They're going to THROW the PACKAGING away. So, why invest so much cash on the packaging?" Possibly you're also thinking that the loan must go towards establishing better quality items ... for faster shipment options ... or possibly the loan must go towards spending potential customers to pricey suppers in Italian restaurants. It's your call, actually.
The more effort you put into creating your product packaging, more clients will take an appearance and stop at your packaging or what's inside the packaging. Now, does it make sense for me to state now that when they stop and click here take notice of your product packaging, your possibility of getting them to buy your item boosts?
You see, the function of packaging is to grab the customer's attention. And without an electrifying packaging, consumers are going to walk past the loads and heaps of other competitor items ... and yours ... without even understanding you're there! Your product is sitting there on a rack, for goodness sake, and the only weapon you have is to have a good packaging. You've won the first round once they take an appearance and stop.
Consider it!
They have the 'nature enthusiast' packaging, the 'fruity' packaging, the 'female on the go' packaging, and then they have the 'kids' packaging. Well, in this case, I was running for checkout with boxes of tissue paper with expensive packaging designs on them. I loved the product packaging develops so much, after using up all the tissues in the boxes, I would cut out the styles and put it into my 'should keep for referral' clear folder. I do not keep a lot of stuff in there due to the fact that I am pretty selective about the styles that I like, but these product packaging styles made the cut. The more effort you put into developing your product packaging, more clients will take an appearance and stop at your product packaging or what's inside the packaging strap.