"It's the exact same old tissue, honey, it does not make a difference, ok? It's still going to work the very same way", my exasperated husband hissed into my ear as I grabbed containers after cartons of some 'designer' tissue. DESIGNER TISSUE! Hah, can you even hear me say that? I can't think I actually wrote 'designer tissue'. Yes, for a graphic designer and author who knows all about the kind of effort one puts into packaging and branding products, I sure fell for it. All the hoopla. The shenanigans. The 'draw 'em in with excellent copy and fab color combo'. Hey, I am still a consumer, keep in mind that. I am entitled to succumb to great packaging, I have a prevailing right to be human.
However they are so pretty ... the packaging. I swear!
They have the 'nature enthusiast' packaging, the 'fruity' packaging, the 'lady on the go' packaging, and then they have the 'kids' packaging. I grabbed 4 of each design bundles and made a run for the counter with them with my yelling kids and exasperated other half pursuing me in sluggish movement. It was absolutely a 'die-hard' minute. You understand, when the hero is escaping from a lot of wild bad males with gatling gun, and they're shooting at your feet or something ... and there's an explosion behind you ... and everything happens in ssslllloooowwwww mmmmooooottttttiiiioooonnnnn.
Well, in this case, I was running for checkout with boxes of tissue paper with fancy product packaging designs on them. I enjoyed the packaging creates so much, after using up all the tissues in the boxes, I would cut out the styles and place it into my 'needs to keep for reference' clear folder. I do not keep a lot of stuff in there since I am quite selective about the designs that I like, however these packaging styles made the cut.
You see, this is the kind of thing that occurs when you put some effort into making your product packaging style. Yeah, we all have this in the back of our heads ... "Hey, it's PACKAGING! They're going to THROW the PACKAGING away.
The more effort you put into designing your packaging, more customers will take a look and stop at your product packaging or what's inside the packaging. Now, does it make sense for me to say now that when they take and stop notification of your packaging, your possibility of getting them to more info purchase your item increases?
You see, the role of product packaging is to get the customer's attention. And without an electrifying packaging, customers are going to stroll past the heaps and heaps of other competitor products ... and yours ... without even understanding you're there! Your item is sitting there on a shelf, for goodness sake, and the only weapon you have is to have a good packaging. Once they take an appearance and stop, you've won the preliminary.
Think about cardboard packaging boxes wholesale it!
They have the 'nature lover' packaging, the 'fruity' packaging, the 'female on the go' product packaging, and then they have the 'kids' product packaging. Well, in this case, I was running for checkout with boxes of tissue paper with expensive product packaging styles on them. I liked the packaging designs so much, after using up all the tissues in the boxes, I would cut out the styles and position it into my 'needs to keep for recommendation' clear folder. I don't keep a lot of stuff in there because I am quite selective about the styles that I like, but these packaging designs made the cut. The more effort you put into creating your product packaging, more consumers will stop and take a look at your product packaging or what's inside the packaging more.